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Showing posts from March, 2015

Google’s AdWords Android app is now available

Google launched an Android app for its AdWords advertising platform last month, but it was only available to users in Canada. Today, the company has announced that the app is rolling out across the globe.

AdWords for Android lets you check out campaign stats, receive real-time notifications, get improvement suggestions, update bids and budgets and call a Google expert for advice.


Google AdWords Account History Page Adds Conversions Changes

It's now easier than ever to find conversions changes to your account. Filter change history reports to view changes to conversions specifically, what was edited and who made the edits.

5 Common Mistakes Companies Make With Google AdWords

So you want to send paid traffic to your website? That’s great! Given the amount of digital noise online today, expanding your digital marketing campaigns by putting your message directly in front of your target audience with paid ads is a powerful technique, and you’ll find that Google AdWords makes it easy to get up and running with this approach.
Unfortunately, though, just because it’s easy to open up an Adwords account doesn’t mean that it’s easy to generate a positive return on investment using this service.
Many pay-per-click (PPC) advertisers start out with good intentions, but limited experience. As a result, they run into common mistakes that can hurt a campaign’s profitability. If your initial campaigns have produced lackluster results, read through the following mistakes and their solutions to improve your PPC ROI:
1. Targeting keywords that are too broad Here’s a newsflash: if you’re a new advertiser, you’re probably never going to be able to bid your way to the top spot …

Google share the future of Adwords

Google has just revealed their future plans for AdWords in a video livestream. Some of these changes are big, meaning they are also (probably) important. Before we go on though, I must ask you a crucial question: what does Google think is the key to getting your advert out to your consumers?
I know…you are thinking Mobile?
Well, if you said mobile, you have four options:
If you said, ‘It’s about connecting people to content with whatever device they’re using right now to the content they want now,’ take the rest of the day off. You’re allowed, I have already cleared it with your boss.
The new buzzword on the market is connecting.
Say that at parties and everyone will think you know more than you do. People will probably even buy you free drinks. Please remember to drink responsibly – You. Are. Gonna. Get. Hammered.
Gonna Get Hammered
Oh ya, here are the 3 main things that Google will be rolling out in AdWords over the next few months: 1. App Specific ads Google calls this ‘Innovative…

Stepping into the future together

Our two most important goals for AdWords are to make ads more relevant and useful for users, and more effective and simple to manage for advertisers. That's why I was so excited to announce enhanced campaigns this past February. With enhanced campaigns, we're making it easier to reach people in the moments that matter with ads that are more relevant to their intent and context.
Results with enhanced campaigns
Many advertisers who've upgraded and optimized their enhanced campaigns have already reported positive results and time savings. Here are a few recent examples: Pizza Hut reported that mobile ROI increased by 20% since upgrading to enhanced campaigns. They've also found that mobile CTR has increased by more than 60% while their cost per order on smartphones has dropped by 17%. Autobytel, a site for car buyers and owners, grew conversions by 10% at the same CPA after upgrading and optimizing their enhanced campaigns. They now manage 30% fewer campaigns, leaving the…