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Showing posts from November, 2017

Brand Image and Changing Time

Brand Image is the intangible part of a business which a consumer experiences when he is in various touch points, such as logo, signage, slogan, USP, tagline, etc.

For example, the Mac Donald's image as a brand is a direct reflection of their brand promises like fast delivery and economic price which they have been doing concisely for more than two generations.

Google image as a brand has been more than an Internet search company and has been successful due to its simplicity and total focus on search.

Various touch points of Google