This is how the brand standout from the rest.
Easiest way out can be the riskiest way the Price Differentiation
Super discount: This is based on the fact that to be the cheapest but this can means lower profitability and very difficult to maintain the consistency in quality.
This pricing is mainly used in Luxury brands it’s state of status symbol.
Mid Point this is between the highest and Lowest Point. It rarely delivers differentiation.
Other ways to explore
2) Create an Experience
3) Be the expert
4) Elevate your prices
5) Shared Values
6) Be Emotional
7) Focus on Design and Look
8) Build a Community
9) Give More Value