In the past few years, e-commerce industries have experienced massive growth, due to the penetration of Smartphones and Indian e-commerce industry is expected to grow to US$188 Billion by 2025.
Now, people with limited access to a premium brand in teir-2 and tier 3 cities can easily order via e-commerce.
Before now, nobody ever thought groceries would be traded online. Thanks to the Metro culture that resulted in the success of Grofers, Bigbasket, etc.
Hurdles for e-commerce have been growing recently due to the price war with traditional businesses. Even for foreign players, the red tape in Asia is a major challenge. China has major restrictions for Google, Amazon, etc.
The EU has been targeting Google, Amazon, etc. for so many political reasons.
Political stability is the major contributor to economic stability and growth.
These factors have a vital influence on the market condition. Economic factors are directly related to the purchasing power of the market.
The McKinsey Global Institute found that 65% of the population have seen no increase in their earnings from 2005 to 2014.
Growing automation in the west has resulted in more people being jobless and third world countries are the new focus of top brands.
Apple has recently launched their phone in India at their priority and their campaign has been successful.
Amazon is aggressively trying their best to get their foothold in the Indian Market and their competitors like eBay had to exit early from the Indian market.